Parents compare, then visit
Parents usually shortlist a few schools from Google, friends and social media, then visit. They look at fees, curriculum, safety, teachers, results presented honestly, and how the staff talk to them on the phone.
Marketing succeeds when the website and profile answer those questions quickly and the front desk follows through.
Quick answers
What do parents look for on a school website?
Curriculum and classes offered, fee structure or how to get it, location and transport, safety measures, teacher profiles, facilities and an easy way to contact the school.
An admission page that does its job
- Classes offered, curriculum or board, and admission dates in one place
- Fee structure or a clear way to request it, without making parents chase
- Facilities, transport, safety and teacher profiles with real photos
- Results shown honestly, with the year and the batch, never inflated
- An enquiry form, call and WhatsApp buttons, and a simple way to book a campus visit
Quick answers
Should we publish exam results?
Yes if they are accurate and clearly dated. Misleading claims about ranks or guaranteed results can break advertising rules and damage trust.
Protecting children's data and images
Schools handle children's personal data. India's Digital Personal Data Protection Act, 2023 requires verifiable parental consent before processing a child's data and restricts tracking and targeted advertising aimed at children. Get written parental consent before using a student's photo or name in marketing.
We keep campaigns aimed at parents, not children, and use photos only with consent. See our privacy policy for how we handle enquiry data.
Quick answers
Can we post student photos on social media?
Only with written parental consent for that use. Group photos at events still need a clear policy, and parents should be able to withdraw consent.
Coaching centres: batches, trials and results
For coaching and tuition, enquiries peak before batches begin. We build pages per course and batch, offer a trial class booking by WhatsApp, and prepare brochures and flyers for local distribution. For fee reminders and attendance updates, we can build custom software and WhatsApp automation.
Quick answers
Can you automate fee reminders and batch updates?
Yes. Approved WhatsApp templates can send fee reminders, batch timing changes and holiday notices, while staff handle replies.